We are the Herbst & Muller herd (Unfortunately not the heirs to the H&M fortunes). We aren’t your average coffee snobs. We are crazy about the insane flavours of coffee, and the odd 5 minutes in fancy coffee shops, who isn’t? We are better acquainted with that magical feeling that the first sip of insanely good coffee gives you; that sip before you rush off to a day next to the sports field, in between never ending homework sessions, or at sunrise road tripping with the fam.

Insanely Good Coffee

Life with Coffee – Part 1

Life with Coffee – Part 1

Whole beans vs Ground Coffee – Part 1.

Life is such that we often wake up in the morning and start rushing from the minute we open our eyes until the moment our heads hit the pillow at night.

We make instant coffee to get the caffeine shot as fast as possible, we take shortcuts to work, we barely greet anyone before we slam the door shut, and start working at 100 miles an hour, just to get to the end of the day feeling as if we achieved nothing yet again. We rush home, kick the dog, shout at the kids, and then ignore our partners, choosing the mindless entertainment of the TV, before we rush off to bed when the iPhone says it’s time. Sound familiar?

``We are often asked whether buying beans or ground coffee, is best``

We get asked the question whether it’s best to buy beans or ground coffee quite often. In answer, let me tell you a story.

When we conceptualized www.crazygoatcoffee.co.za, it was partly as a response to the rushed nature of life. As a family, we sat down and discussed our values. Some of the things that came up was that we will spend quality time together, we will be in charge of our own time, and we will seek to balance the things that are important to us. We said that we would continuously learn new things and share these freely, and that we will do what makes sense, not what the world says we must do. What does this have to do with beans or ground coffee, right? Well, everything.

As much as the instant coffee is simply a way of delivering caffeine and has got very little to do with real coffee, we believe that in most instances, a composed, calculated approach to life is better. We believe that it’s better to think something through, and then move decisively. We believe that Slow Coffee is not only a calculated approach to brewing the first cup of the day, but also artistic and meditative. Does that not sound better than a tin of instant?

Crafting the first

cup of coffee in the morning is now a thing of beauty. To go through the steps is almost ritualistic and empowering. Zen, right?! Seriously, in taking control of making the perfect cup of coffee, I force myself to slow down.

I also prove to myself that I can do one of the first things of the day in a collected and calculated fashion. What’s more, I enjoy doing it.

It helps me clear my mind, and once I sit down with one insanely good cup of coffee, I find my mind ready to start thinking about the day ahead, and to strategically map it out.

You cannot rush

a great cup of coffee. You have to go through the steps. Such is a great life, too. (Disclaimer: sometimes I end up with not the best cup of coffee. It happens. But tomorrow, or at tea-time, I focus a bit more, I adjust, and I go at it again. Deep, right?)

One of the steps to making the best possible cup of coffee, is selecting the right quantity of fresh, roasted beans, and grinding them yourself in preparation.

When we chose our first blend, ‘The Lady Anastasia’, (or should I say when it chose us) we did so because it resonated with some of what we believe in. The blend contains quality beans from Guatemala, Ethiopia, El Salvador, Columbia and Indonesia. Like life, it has a lot of different elements that, when balanced, becomes absolutely great!

We have it as Whole Bean, but we know that not everyone is quite there yet when it comes to home-grinding. Therefore, we grind it to your preference, too. We have a little secret as to when we grind it though, to ensure that it is as good as it possibly can be.
More on that next time, as well as the scientific reasons to why buying beans are better than ground coffee.

Please share this mail with everyone that you know that loves coffee?